The practice allows businesses to offset or eliminate parking fees for their customers. This is typically achieved by providing a sticker, stamp, or code that is presented at the parking facility. For example, a restaurant might offer a discounted rate to patrons who dine during specific hours, reducing the cost of their parking.
The primary benefit lies in attracting and retaining customers. By absorbing or lowering parking expenses, businesses remove a potential barrier to entry, making their location more appealing. This practice can also enhance customer loyalty and increase revenue. Historically, the concept evolved as a means for businesses in congested urban areas to compete effectively by addressing the inconvenience and cost of parking.
