A system where a business or organization absorbs some or all of the parking fees incurred by its customers or visitors. This typically involves the merchant providing a sticker, stamp, or code that discounts or eliminates the charge at the parking facility. For instance, a restaurant may provide a token to diners which, when presented at the parking garage, reduces the cost of parking.
This process offers several advantages, including encouraging patronage by removing a financial barrier. It also can act as a marketing tool, incentivizing individuals to choose a specific establishment. Historically, it emerged as a convenience offered by businesses in areas with limited or expensive parking to attract and retain customers in competitive environments.
