A coordinated gifting of subscriptions to a Twitch channel’s viewers is an event commonly known as a mass gifting occurrence. This involves one or more individuals purchasing and distributing a significant number of subscriptions to other users in the channel’s chat. An example would be a streamer’s community banding together to gift 100 subscriptions to random viewers during a celebratory stream.
The primary benefit of such an event is the boost it provides to the channel’s subscription count, often leading to increased visibility on the platform and potentially attracting new viewers. Historically, these events have been used as a method of showing support for a streamer, celebrating milestones, or simply creating a positive and engaging atmosphere within the community. It can also demonstrably support the streamer financially and incentivize community engagement.
