The term indicates that a garment or shoe corresponds accurately to standardized sizing charts commonly used within the apparel industry. For example, if a consumer typically wears a size medium shirt from various brands, an item designated as fitting as expected should also be a comfortable size medium.
Adherence to conventional size measurements provides significant benefits to both manufacturers and consumers. It minimizes the need for returns due to incorrect fitting, increasing customer satisfaction and reducing logistical costs for retailers. The concept is rooted in the evolution of standardized sizing, developed over time to address inconsistencies across different brands and manufacturers, promoting a more uniform shopping experience.