The process involves applying a semi-permanent dye to eyelashes to darken and define them. This cosmetic treatment enhances the appearance of the eyes by making lashes look thicker, longer, and more noticeable, eliminating the need for daily mascara application. The dyes used are specifically formulated for use around the delicate eye area and are designed to be gentle on the skin and eyelashes.
The appeal of this treatment lies in its ability to provide a long-lasting enhancement with minimal effort. It offers a convenient solution for individuals seeking a natural-looking improvement to their eye appearance, particularly those with light-colored lashes. Historically, it has become increasingly popular as a low-maintenance beauty option, offering a refreshed look for several weeks without the daily application of makeup.