The phrase in question refers to the guiding principle or slogan associated with the online dating application, Tinder. It essentially identifies the company’s core message or value proposition communicated to its users and the wider public. Examples of similar concepts in business include slogans like Nike’s “Just Do It” or Apple’s “Think Different,” which encapsulate a brand’s identity.
Understanding a company’s foundational statement provides valuable insight into its operational goals and market positioning. It offers a concise summary of the intended user experience and differentiates it from competitors. Its historical context can reveal how the application’s purpose and target audience have evolved over time. The current statement is “Match. Chat. Date.”
