The defining characteristic of Malibu is its pronounced coconut flavor. It presents a sweet and creamy profile, dominated by the taste of coconut, with underlying notes of rum. The spirits primary attribute is its sweetness, making it easily identifiable and generally appealing to individuals who favor sweeter alcoholic beverages.
This distinctive flavor profile has contributed significantly to its popularity as a mixer in tropical cocktails. The beverage’s ease of use and familiar taste makes it a staple in both home bars and commercial settings. Originally created to simplify the making of Pia Coladas, it offers a convenient method for incorporating coconut flavor without the need for coconut cream or other coconut-based ingredients.