The designation “Coming Soon” on Zillow indicates a property listing that is not yet available for showings or offers. This status signifies a preliminary listing, providing potential buyers with advance notice of an upcoming opportunity to purchase the property. For example, a house listed as “Coming Soon” may include photographs and details about the property, but the listing specifies a date when showings will begin and offers will be accepted.
This pre-market exposure offers several advantages. For sellers, it generates early interest and buzz, potentially leading to a quicker sale once the property officially hits the market. Buyers benefit by having time to prepare, research the property, and secure financing before competing with other offers. The practice evolved as a marketing strategy to maximize visibility in a competitive real estate environment, allowing for a controlled launch of the property.