A special event at a bridal boutique or salon, a garment preview presents an exclusive opportunity for prospective brides to view and purchase wedding dresses directly from a designer’s latest collection. Often, styles not typically stocked by the store are available during this limited-time engagement. For example, a bride seeking a gown from a specific design house might attend such an event to explore the entire range of available options and take advantage of designer representation on site.
The significance of these events lies in the personalized experience they offer. Brides often receive styling advice directly from the designer or a representative, leading to a more informed decision. Furthermore, purchase incentives, such as discounts or customizations not usually offered, may be available. Historically, these previews provided retailers an efficient mechanism to gauge consumer interest in new designs before committing to large-scale inventory purchases, while providing brides a first look at exclusive styles.