The use of violet-toned cleansers on unpigmented or lightly pigmented hair aims to neutralize brassy or yellow tones. This effect stems from the principle of color theory, where violet is opposite yellow on the color wheel, effectively canceling it out. Regular shampoos can sometimes leave behind residue that contributes to unwanted warm hues, particularly in hair that lacks natural pigment or has been chemically lightened.
Maintaining the desired cool tone in gray or white hair provides a more vibrant and aesthetically pleasing appearance. Historically, various methods, including rinses and toners, have been employed to counteract discoloration. This specific type of shampoo offers a convenient and readily available solution to address a common cosmetic concern, boosting confidence by enhancing the hair’s natural or desired shade.
