It functions as a shortened URL, designed to condense lengthy web addresses into a more manageable and shareable format. For example, a complex URL directing to a specific document can be converted into a simpler, more easily distributable link.
The primary advantage lies in its ability to make links more convenient for distribution across various platforms, including social media and messaging services, where character limits or visual appeal are considerations. The use of these condensed addresses can also provide tracking capabilities, allowing the link creator to monitor click-through rates and user engagement. Historically, these services arose due to the limitations of early internet communication and the need to share information effectively.