The accepted terminology for displays featuring dynamic visuals, emulating the function of traditional static advertisements but with motion, is often referred to as “digital signage.” These displays utilize technologies such as LCD, LED, and projection to showcase video, animations, and interactive content. For example, a bus stop advertisement that alternates between several promotions or showcases a video clip would be a form of this type of display.
The importance of this technology lies in its enhanced ability to capture attention and deliver more complex messages than static posters. Its benefits include the capacity for real-time updates, targeted advertising based on location and time, and increased engagement with viewers. Historically, it evolved from simple electronic billboards to sophisticated networks capable of personalized communication.
