The utilization of categorized keywords preceded by the ‘#’ symbol allows for content discovery within social media platforms. For example, appending ‘#landscapephotography’ to an image of a mountain scene helps users interested in that specific photographic genre find the content.
This method of tagging improves content visibility and broadens audience reach, fostering engagement within communities interested in similar subjects. Originally implemented to organize conversations, this practice has become a crucial tool for photographers to categorize and market their work in the digital landscape.