The distinct aroma derived from Pogostemon cablin, a bushy herb of the mint family, is earthy, woody, and slightly sweet. It possesses a characteristic musky base note with complexities that can include hints of spice and camphor. This unique aromatic profile contributes to its widespread use in perfumery, incense, and aromatherapy.
Its value lies in its ability to act as a fixative in perfumes, prolonging the evaporation rate of other, more volatile fragrance materials. Historically, it was used to protect fabrics from moths during transport, and its enduring presence in various cultures underscores its perceived therapeutic properties, including stress reduction and mood enhancement. Its influence on the fragrance industry and its role in traditional practices are significant.