Individuals utilizing Pinterest to save and organize content are commonly referred to as Pinners. Their primary activity on the platform revolves around discovering and curating visual material, creating themed boards to categorize their interests. For instance, a Pinner might create boards dedicated to recipes, home decor, or travel destinations, populating them with relevant Pins they find across Pinterest and the web.
This act of curating and organizing visually appealing information has significant implications for businesses and creators. By saving content to their boards, Pinners effectively act as distributors, exposing the pinned material to their own followers and contributing to its overall visibility on the platform. This behavior provides valuable opportunities for brands to reach new audiences and drive traffic to their websites. Furthermore, a long history of using pinterest can yield huge insights for business to improve their sales based on what the pinners are doing on the platform.