The phrase denotes a method of operation characterized by direct, physical presence and interaction within a specific environment or location. As an example, consider data collection achieved through researchers directly observing and recording events in a field study, rather than relying on remote sensing or pre-existing datasets. This approach prioritizes firsthand observation and engagement.
The value of this approach lies in its capacity to provide rich, nuanced data and foster strong relationships with the target population or environment. Historically, many scientific and social advancements have stemmed from detailed, location-specific investigations, enabling researchers to identify trends and patterns that might be overlooked through more distanced approaches. This method facilitates a deeper understanding and appreciation of the subject matter, allowing for immediate clarification and adaptive adjustments to the investigation.
