A privacy feature associated with Apple’s iCloud+ subscription, it effectively hides an individual’s IP address and browsing activity from websites, networks, and services. This is accomplished by routing internet traffic through two separate relays, encrypting the user’s data, and assigning a temporary IP address. This process makes it significantly more difficult for third parties to track online behavior and build a profile based on web browsing habits.
The primary advantage lies in enhanced online privacy and security. By masking the originating IP address, it prevents websites and trackers from identifying the user’s location and linking browsing activity to a specific individual. This strengthens protection against targeted advertising, profiling, and other forms of online surveillance. Its introduction reflects a growing emphasis on user data protection and the demand for tools that empower individuals to control their online footprint.
