The term refers to a specific method of dry cleaning, often associated with a franchise system of dry cleaning businesses. It signifies a process designed to effectively remove dirt, stains, and odors from garments and household textiles using chemical solvents, rather than water-based washing techniques. For example, a suit requiring specialized care might be sent to a business offering this service to preserve its fabric and structure.
This dry cleaning method provides an alternative for items that are delicate or susceptible to damage from traditional washing. The benefits include a reduced risk of shrinkage, color fading, and fabric distortion. Historically, the name became synonymous with quality and reliability in garment care due to the brand’s widespread presence and established practices within the dry cleaning industry. The association instilled confidence in customers seeking professional cleaning services.
