This form of serialized storytelling, originating from South Korea, often presents narratives in full color and a vertical scrolling format optimized for digital devices. It offers readers a distinct visual and narrative experience compared to traditional printed comics. A common scenario involves readers completing a particular series and then seeking recommendations for similar titles, or guidance on how to engage with the broader medium.
Its popularity stems from accessibility, visual appeal, and a diverse range of genres catering to various reader preferences. The digital format allows for easy distribution and consumption on smartphones and tablets, contributing to its global reach. The influence extends to adaptations in other media, such as television dramas and animated series, further amplifying the impact of these illustrated stories.