The classification encompasses a class of United States Postal Service (USPS) mail known for its cost-effectiveness and suitability for sending marketing materials, newsletters, and other bulk communications. Often utilized by businesses and organizations, it prioritizes affordability over speed and offers reduced postage rates for items meeting specific size, weight, and content criteria. An example of items sent through this classification includes flyers advertising local events or promotional offers.
Its significance lies in providing a cost-efficient avenue for organizations to reach a broad audience, facilitating marketing campaigns and disseminating information widely. Historically, this mail class played a pivotal role in advertising and direct marketing efforts, enabling businesses to connect with potential customers on a large scale. The reduced rates make it an attractive option for entities operating with limited budgets.