The flavor profile of Coors Banquet is often described as a crisp, clean, and refreshing experience. It presents a subtly sweet malt character balanced with a mild hop bitterness. Some detect hints of corny sweetness due to the use of adjunct grains in its brewing process. The overall sensation is a light-bodied lager with a relatively dry finish.
This beer’s appeal lies in its drinkability and accessibility. Its relatively low bitterness and approachable flavor have contributed to its enduring popularity, particularly in the Western United States. The beer has historical significance, originating in Golden, Colorado, and becoming associated with a straightforward, unpretentious drinking experience. The flavor profile contributes greatly to the beer’s image and target demographic.