The olfactory profile of verbena is complex and varies depending on the specific species. However, common descriptors include a bright, citrusy aroma, often with lemony notes as the most prominent characteristic. A green, herbaceous undertone typically complements the citrus, adding a fresh, slightly grassy nuance. Some varieties also exhibit hints of floral sweetness or a subtle spiciness, contributing to a multifaceted fragrance.
This distinctive aroma has contributed to verbena’s historical and contemporary use in perfumery, aromatherapy, and flavoring. Its refreshing scent is valued for its invigorating and uplifting qualities, making it a popular ingredient in perfumes, soaps, and lotions. Furthermore, the plant’s fragrant leaves are sometimes used to infuse teas and culinary dishes, imparting a zesty and aromatic flavor.