The term refers to a brand of flavored vodka. Its defining characteristic lies in its infusion with a blend of fruits, frequently combining flavors like mango, passion fruit, and blood orange. This results in a spirit that presents a sweet and fruity taste profile, differentiating it from traditional unflavored vodka. As an example, one might use it as a base for a tropical-themed cocktail, enhancing the drink with its inherent fruit essence.
The significance of this type of flavored spirit resides in its appeal to consumers seeking readily accessible and palatable options within the alcoholic beverage market. It broadens the range of potential mixed drinks and simplifies the creation of flavorful concoctions. Historically, the introduction of flavored vodkas has expanded the consumer base, drawing in individuals who may find unflavored spirits too harsh or neutral. This has, in turn, influenced the broader landscape of cocktail culture and bar offerings.
