The phrase indicates a formal notification to an insurance company that an event covered by the policy has occurred, potentially leading to a claim for financial compensation. For example, after a car accident, the policyholder submits a report to their insurer, detailing the incident and any resulting damages or injuries. This initial report is the first step in initiating the claims process.
Promptly advising an insurance provider of a covered event is crucial for maintaining eligibility for benefits under the policy. It allows the insurer to investigate the incident, assess the damages, and determine the appropriate compensation. Furthermore, early notification aids in preserving evidence and mitigating potential further damages, which may be necessary for a fair and accurate claim settlement.