The corporation’s name translates to “modernity” or “contemporary,” reflecting the company’s founding ambition to contribute to a new, progressive era. This aspiration was central to the automotive manufacturers initial forays into construction and engineering before expanding into vehicle production.
This naming choice signifies more than a simple label; it represents a commitment to innovation, progress, and forward-thinking design. Throughout its history, the company has aimed to embody this meaning through its technological advancements, global expansion, and responsiveness to evolving customer needs. It has served as a guiding principle in shaping the organization’s identity and strategic direction.
