Sonic Drive-In typically offers discounted prices on select drinks and slushes during specific afternoon hours. These reduced-price periods present an opportunity for customers to enjoy Sonic’s beverages at a lower cost compared to regular menu pricing.
The implementation of these limited-time offers can benefit both the customer and the business. Customers can save money on their purchases, while the establishment may experience increased traffic and sales during traditionally slower periods of the day. This strategy can be traced back to general marketing principles of attracting customers with value-based promotions.