The term references a type of edible product, often consumed for supplemental benefits. These items typically incorporate extracts or infusions of various plants and other ingredients associated with wellness or specific physiological effects. Examples range from vitamin-enriched formulations to those containing herbal supplements, all presented in a chewable, confectionary form.
Their popularity stems from ease of use, palatable taste, and discreet consumption. They provide a convenient alternative to traditional capsules or tablets, which can be difficult for some individuals to swallow or digest. Historically, the concept of incorporating beneficial plant compounds into palatable forms has existed in traditional medicine, but the modern iteration utilizes advanced extraction and formulation techniques to standardize potency and improve bioavailability.