The phrase alludes to a collaborative business relationship with an organization recognized within the Fortune 100 list. This typically implies a partnership where one entity works alongside a highly successful and established corporation. Such collaborative efforts are often designed to leverage the resources, expertise, and market presence of the larger company.
The significance of associating with a Fortune 100 company lies in the potential for increased credibility, market access, and operational efficiency. A partner can benefit from the established reputation and brand recognition of the Fortune 100 firm. Historically, these partnerships have served as a pathway for smaller or newer organizations to scale their operations and gain a competitive edge.
