A predetermined, fixed amount paid to an influencer for a specific set of deliverables, such as social media posts, blog content, or video integrations, regardless of the campaign’s performance metrics. For instance, an influencer might receive $500 to create and share one Instagram Reel promoting a product.
Utilizing this payment structure offers predictability in budgeting and simplifies financial planning for marketing campaigns. Businesses can effectively manage expenses without the uncertainty associated with performance-based models. This approach ensures influencers are fairly compensated for their time and creative efforts, regardless of engagement metrics, which can be influenced by factors outside their control.
