The term refers to a simulated or placeholder focus group. This technique involves creating a mock focus group environment to test discussion guides, stimuli, or research procedures before conducting the actual research. For example, a market research firm might conduct a practice session with internal staff acting as participants before launching a study with real consumers.
Employing this preliminary step offers several advantages. It allows researchers to identify potential problems with the questionnaire or discussion flow, refine the wording of questions, and ensure that the stimulus materials are clear and understandable. Historically, researchers have recognized the value of pilot testing methodologies to improve data quality and reduce potential errors in subsequent stages of the research process.
