A program offered by Purina, it provides pet owners with a convenient way to purchase veterinary-exclusive diets and products directly from their veterinarian’s practice online. This platform allows clients to order prescription and specialized pet food formulas, and other products recommended by their vet, from the comfort of their homes, with the order fulfilled through the veterinary practice.
Its significance lies in ensuring pets receive the specific nutritional support prescribed by their veterinarian, guaranteeing authenticity and proper handling of the products. This direct channel helps maintain the continuity of care and facilitates compliance with dietary recommendations. It supports local veterinary practices by channeling sales through them and can improve client convenience, potentially leading to better pet health outcomes.