The letters “FJ” in the Toyota FJ Cruiser are a direct homage to the iconic Toyota Land Cruiser FJ40. These initials reference the “F” series Toyota engine and the “J” designating a Jeep-type vehicle. This naming convention served as a historical nod to the Land Cruiser’s heritage as a rugged, off-road capable vehicle.
This connection provides immediate brand recognition and reinforces the new model’s lineage of durability and all-terrain performance. The established reputation of the Land Cruiser series contributes to the Cruiser’s perceived value and positions it within a legacy of dependable off-road vehicles. It signals to potential buyers a promise of similar capabilities and reliability.