The aroma emanating from argan oil is often described as having a nutty, slightly earthy scent. Some perceive subtle hints of popcorn or a toasted grain characteristic. The intensity of the odor can vary based on the extraction and processing methods employed. Refined argan oil, commonly used in cosmetics, tends to have a milder, less pronounced scent compared to the unrefined culinary variety.
The distinctive fragrance, or lack thereof in refined versions, plays a crucial role in consumer perception and product applications. A less potent scent is generally preferred in beauty products to avoid interfering with other added fragrances. Conversely, the more robust aroma of culinary argan oil contributes to its unique flavor profile, enhancing dishes with a subtle, nutty essence. Historically, the scent acted as an indicator of freshness and quality, with a rancid or overly strong odor suggesting spoilage.