A business model involving the purchase of products from a retailer at a lower price and subsequently reselling them on Amazon at a higher price, capitalizing on pricing discrepancies. For instance, an individual might find a discounted toy at a local store and list it on Amazon, pricing it competitively to attract buyers seeking convenience or facing limited local availability.
The practice allows individuals to enter the e-commerce market without substantial upfront investment in product development or sourcing from manufacturers. It offers flexibility and the potential for profit margins based on market research and the ability to identify and exploit temporary price differences. This strategy has evolved with the growth of online marketplaces and the increasing accessibility of retail data.
