It is a structured approach designed to expedite organizational adaptation to new strategies, technologies, or market conditions. It involves a systematic set of steps and tools intended to minimize disruption and maximize buy-in from stakeholders during periods of transformation. For example, the implementation of a new customer relationship management (CRM) system can be expedited through meticulous planning, clear communication, and proactive engagement with employees who will be utilizing the system.
The significance of this framework lies in its ability to mitigate risks associated with organizational change, such as decreased productivity, employee resistance, and project delays. Historically, organizations have struggled with change initiatives due to inadequate planning and communication. A well-executed process enables faster realization of desired outcomes, improved employee morale, and a greater return on investment in the change effort.
